Our Work | Case Study
Hospital Value Chain Lower Cost-to-Serve
customer driven use cases generated as part of loyalty-program event
Client Goal: Engage top customers participating in GHX loyalty program open-house event to inform new solutions for lowering medical-surgical cost-to-serve between Providers and Suppliers, i.e., trading partners.
Client Guardrails: Keep participants focused and productive in 2 quick 90 min sessions and have them feel they benefited through participating.
AND Work: In 2 weeks, prep/design of 2- 90 min sessions which started with 30 min panel discussions to ground participants in topic, followed by small group moderated discussions to produce ideas and prep large group report back.
AND Output: Above average rating for sessions on feedback forms and 30+ use case ideas of which 8 were moved on into development.