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Turning consequential decisions into real-world value
Closing the gap between strategic intent and value realization for Healthcare and Consumer Goods & Retail---grounded in the people, partnerships, economics, and operating realities that shape results.
How we help you realize value:
Decision
Stewardship
Governing consequential decisions from formation through value realization.
In both healthcare and consumer goods & retail, value creation depends on people, capabilities, and economics that sit in and outside of your organization.
Decision Stewardship defines best realizable outcomes, then identifies how to govern solutions across the value chain to achieve them.
Improve performance across your most consequential imperatives.
Commercial Launch Optimization
Strengthen a product launch, rebrand, or channel expansion.
A Decision Stress Test weighs your plans' core assumptions and supporting evidence.
Real-World Testing puts prototype products in consumer's natural shopping habitat to understand how it performs.
Build confidence before committing further financial or human capital.
Customer Advisory Boards & Councils
Stay connected to the stakeholders you serve and/or depend on.
Advisory boards and councils go beyond feedback, they create a trusted forum for dialogue that strengthens relationships, informs strategy, and helps organizations make more confident, customer-centered decisions over time.
Understand your customers so your investments stay on market.
22 years serving a diverse set of clients across the continuum of company lifecycles, from pre-revenue to billion-dollar brand.
We are for ambitious companies, leaders, and disruptors eager to define, design, and achieve a new level of success.
We understand both your external and internal customer matters; we speak voice of customer and business rationale.
Who we work with
What our clients say about us
Lee T. – CEO of Medical Device Co. & Serial Entrepreneur:
“The AND group’s CAB support has illustrated what is possible when marketing & sales strategies are grounded in voice of customer and intelligently aligned with business objectives.”
Sandy M. – Chief Growth Officer at Middle-Market CPG Company:
“AND’s “make a little, learn a lot” approach to testing new concepts identified crucial learning that saved a lot of money in the long run. They will tell you what you need to hear not what you want to hear but always with the best interests of the business at heart.”
Julie P. – Director at Fortune 100 Med-Tech Company:
“The AND group’s passion for excellence, innovation, and sustainable results served my team extremely well. They aided us in quickly driving profitable revenue growth in several highly competitive markets.”
Reach out to learn more about how we can help you create real-world value.
Questions and Answers
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