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Why Most Product Launches Fail - and What Disciplined Teams Do Differently
Why Most Product Launches Fail - and What Disciplined Teams Do Differently

Linda J Porter-Cox
Mar 233 min read


Why Design Thinking Delivers
Why Design Thinking Delivers

Brad Gay
Mar 92 min read


From 90 Minutes to Strategic Infrastructure: How One Advisory Engagement Became Many
From 90 Minutes to Strategic Infrastructure: How One Advisory Engagement Became Many

Linda J Porter-Cox
Mar 33 min read


CABs Provide Critical Input And Insight
Most companies treat Customer Advisory Boards as glorified focus groups—a quarterly check-the-box meeting that yields polite feedback and little else. That's not just a missed opportunity. It's a strategic failure.

Brad Gay
Feb 96 min read


The 80% of CAB Management Nobody Sees
Most companies think Customer Advisory Board management is about logistics: book the venue, send calendar invites, build an agenda deck.

Linda J Porter-Cox
Jan 226 min read


The ROI of Neutral Facilitation
After 20+ years designing and facilitating executive Customer Advisory Boards, we've seen a consistent pattern: customers are more candid with external facilitators than with company employees.

Linda J Porter-Cox
Dec 16, 20253 min read


How to Integrate Your Customer Advisory Board into Strategic Planning
Transform your annual planning process by weaving customer insight directly into strategic decisions.

Wenda Huseman
Nov 5, 20253 min read


The Art of Change
Change is something every business book in the last decade has said to encourage, welcome and embrace, that is a lot easier said than done

Brad Gay
Oct 26, 20202 min read


Making Work Joyful Isn’t Rocket Science
90% of respondents “expect” to feel joy at work only 37% reported they “actually do”

Linda J Porter-Cox
Sep 29, 20202 min read


If A Successful Sales Team Is Important (when is it not Important!), Sales Enablement Is Critical
At the base, SE must provide sales teams the information, training, tools and intelligence to compete and win. But is that enough? What is t

Brad Gay
Aug 5, 20202 min read


It Is Your Choice
I am the source of my satisfaction or dissatisfaction in life; the choices I make, my attitude, how I choose to show up are what most influe

Linda J Porter-Cox
Jul 30, 20201 min read


Ideation and Proactive Creative Destruction
Creative Destruction still has tremendous application today and you can see it happening in industries all around you. Think film and digita

Brad Gay
Jul 20, 20202 min read


Relationships with Food & Innovating In Real-Time
The Coronavirus and associated lockdown have affected daily life and with it our relationships. Relationships with people, from those...

Linda J Porter-Cox
Jun 26, 20202 min read


An Agile Mindset is at the Core of Reinvention
Businesses must continue to bolster contingency plans and do so iteratively as conditions change.

Linda J Porter-Cox
May 15, 20201 min read


To Invest or Not To Invest In A Crisis
There are many businesses that will close-down their innovation and marketing spend during a crisis like we are seeing now with the...

Brad Gay
May 14, 20202 min read
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