Customer Advisory Board Support
Harnessing the voice of your customer for more predictable and profitable growth.
Guidance and support in the process of forming
CABs aligned to your strategy for maximum engagement and ROI.
From goals and KPIs to structure, agendas, and ongoing management, we shape each session to deliver outsize value to your Board Members and your organization.
The AND group is an agile growth enablement firm that honors and amplifies the voice of your customers.
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Since being founded in 2004; we have served as a small but mighty, boutique growth consultancy. AND added Customer Advisory Board services in 2012 due to the breadth of work on product roadmap, portfolio strategies and market expansion.
Collectively, we are about creating accomplishments for our clients. We are thought partners, with a strong work ethic. We have a tremendous respect for how important each of your customers are to you and consciously work to make every interaction a positive one.
Your Partner for Accelerating
Customer Advisory Board Success
Customized approaches with commitment to getting as much value as possible out of every dollar invested.
The Power of a Well-Run CAB
Influence strategy with feedback directly from decision-making customers.
Accelerate growth by spotting market opportunities early.
Strengthen loyalty through consistent, high-value engagement.
Identify product/services gaps that hinder value.
Build thought leadership by creating a trusted forum for peer-to-peer dialogue.
Beyond a Single Meeting
The most effective CABs are long-term, relationship-based programs.
Depending on the charter, members may:
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Participate in annual or semi-annual meetings
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Contribute to sub-committees
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Engage in 1:1 conversation with leadership
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Review and provide input on strategic initiatives year-round
Our Proven Approach
Define purpose, membership, and measures of success for the long term.
Recruit, onboard, and engage the right participants.
Conduct pre-engagement discovery to uncover priorities and shape the annual program plan.
Create a detailed engagement plan to keep momentum year-round.
Deliver insights in formats that inspire action.
We manage as little or as much as you like: ghost writing charter, recruitment process, pre-meeting ‘blinded’ customer interviews, meeting theme development, including PPTX template, agenda, facilitation plans and execution, guest speakers, stimulus prep, exercises, reporting, follow-up, and all travel, accommodation & meal planning.
