Jillian Lakritz has spent her career helping leaders turn consumer insight, brand thinking, and innovation opportunity into stronger decisions about growth. Her work is grounded in the belief that successful innovation requires more than a good idea. It requires clear learning, sharp positioning, and a realistic understanding of what customers will value in the real world.



 

At The AND Group, Jillian helps clients bring that discipline to the decisions that shape innovation, brand development, and go-to-market direction. Every engagement is built around the questions leadership is actually trying to answer, with the rigor and follow-through needed to turn insight into practical direction and smarter choices.



 

Few practitioners have shaped innovation from as many angles as Jillian has. She has helped shape new product, positioning, and launch strategies for established brands and entrepreneurial ventures alike, including ventures of her own. That combination of strategist, builder, and entrepreneur gives her a practical understanding of what it takes to move from insight to action in ways that can hold up in the market.