Wenda Huseman has spent her career helping leaders bring customer perspective into the decisions that shape growth — before major commitments are made, not after.

At The AND Group, she helps ensure customer perspective reaches the decisions that matter most. Every engagement is built around the questions leadership is trying to answer, with the rigor and follow-through to make sure customer insight is not just gathered but used.

What makes her approach distinctive is that she has been on the other side of it. Over two decades as a senior executive in travel, hospitality, and attractions — including VP of Revenue Maximization at Pursuit and her own consultancy focused on profit optimization for resorts across North America — she led organizations that needed exactly what she now builds for others: a reliable, structured way to learn from their best customers before strategic decisions are made.