Client Goal
Define new customer experiences that would delight destination guests, bring new brand positioning to life, and accelerate the path from idea to operational reality. 
 

Background

The client needed more than creative ideation. It needed experiences that could work across both winter and summer seasons and justify investment by producing revenue or increasing trips. The process also needed to move promising concepts toward operationalization more quickly. 

​

Decision at Stake


Which branded experiences were strong enough to pursue — and how could the organization move from ideation to operational and financial development with greater speed and clarity? 

​

What We Did


The AND Group designed and facilitated a one-day workshop with 37 participants, using an invited-guests model to keep current customers at the center of the process. We also developed an idea-ranking tool, a preapproved leverageable-assets list, moderator guidance for client assistants, and a follow-on dynamic workbook to support operational and financial development of the strongest ideas

​

What Changed


The work generated more than 200 ideas, with more than 12 selected for immediate next-stage development. More importantly, the inclusion of current customers helped surface insight that extended beyond the initial brief, giving the client a richer view of which branded experiences were most compelling and most worth advancing.