Client Goal: define new customer experiences to delight destination guests while also bringing new brand positioning to life AND a process to speed up the operationalization of the experiences.

 

Client Guardrails:  ideas to cover winter and summer seasons and pay for themselves by being revenue producing or increasing trips.

 

AND Work: In 6 weeks, prep/design of 1-day workshop w/37 participants, plus “invited guests” model to keep guests front & center, an idea ranking tool and leverageable assets list preapproved by senior leadership, moderator guide for client assistants, and a follow-on dynamic workbook for operational and financial development of the experiences.
 

AND Output:  200+ ideas of which 12+ were chosen for immediate next level development.