Discover your internal
and external opportunities.
We are researchers, trained and experienced in our craft.
We design, project manage and deliver insights and recommendations.
These types of studies are highly useful:
To test or refine the core elements of a new product, and/or product launch plan, to inform the final launch plan or to make a go or no-go launch decision.
As a sales tactic to gain and accelerate the adoption of new product, especially in situations that require users to change behaviors and/or to prove intended benefits are achievable.
For the development of meaningful and substantiated marketing claims.
SECONDARY RESEARCH REPORTING, AND
Market opportunity & sizing
Social media listening
PROOF OF CONCEPT
EVALUATIONS | PILOT TESTS
We are determined to ask and answer the right set of questions across all forms of qualitative and quantitative research.
We ask all relevant audiences and stakeholders - customers, influencers, suppliers, employees, management - the hard questions to tease out the pertinent information to turn exploration into discovery… and challenge into opportunity.
We help businesses determine how well-informed they are about their business and organization by asking a series of questions that determine -
What is known with confidence?
What is collectively accepted as known but may not be fully validated?
What is not known that is material information?
This creates the foundation to successfully
direct and operate the company,
division, product portfolio or brand.
We then co-develop a 'learning plan'… from which we, based on your unique objectives and budget, customize research methodologies to generate the highest level of actionable insights.
We design and execute research studies of a wide variety.
Habits & Practices
Price Elasticity Analysis
Product Mix Optimization
Pre & Post-Launch Testing
Live or Virtual Focus Groups
Phone, In-home, In-store or On-site
ACCELERATE OPPORTUNITY AWARENESS
The insights we discover are the driving force that turn your challenge into a tangible opportunity.
The AND Group accelerates the process of turning information into insight, uncovering the underlying causes of current performance, and getting to "business truth" faster.
We accelerate the decision-making process through the development of:
Strategic and comprehensive research
Responsive work processes
Risk management design and oversight
With internal and external opportunities understood we help you unlock the potential of your company by turning insights into recommendations that will drive desired results. Be that –
Campaigns that will break through barriers
Accelerating product adoption
Optimizing revenue growth for your business
And when appropriate, we help you institutionalize systems that ensure you are always working with the most relevant information; so that you can have confidence in the decisions you and your team are making!