Added capacity, capability and creativity to help you meet short- and long-term objectives.
We listen. We seek first to understand, then we design a research approach to deliver answers and insights to inform decisions at hand.
We understand the importance of executive summaries and clear recommendations, backed by a detailed report. We expect the questions, 'So what?' and 'What next?'
The idea of making the learning deployable within the organization is also up our alley; we employ designers to create infographics and story boards to aid and abet the cause.
We are determined to ask, and have answered, the right set of questions to enable truth across all forms of qualitative and quantitative research.
We are expert at creating quantitative studies that include open-ended questions that provide the why behind the results
We love fieldwork, be it in an operating room, a waterpark, online or in a retail store, observing and making sense of human behavior is definitely one of our things
We love to engage staff and hear their thoughts, observations and ideas. Depending on the circumstance, Voice of Employee can be just as important as Voice
Our wheelhouse is broad, here are some highlights:
Voice of Customer
User Experience (UX)
In-Home, At-Work or
At-Play User Experience
Conjoint/ Value Analysis and Concept/ Product Testing
Brand Equity Study & Tracking
Ad/ Message Testing
Segmentation Analysis and
Social Media and Shopper Analytics
Voice of Market and Market Modeling
We are determined to ask and answer the right set of questions
across all forms of qualitative and quantitative research.
Given much of our work is with companies who are focused on innovative and disruptive solutions, we have breadth and depth of experience executing in-market proof of concept experiments, site-evaluations and pilot tests.
Virtual or real-life, "make a little, learn a lot" testing is a proven approach to:
Quickly determine which of multiple ideas has the greatest potential to scale
Refine core elements of a new product, and/or product launch plan, to inform final plan or to make a "go, no-go" launch decision
Develop meaningful and substantiated marketing claims and/or referral networksMeasure customer benefits of solution; create case-studies
Refine sales tactics to gain and accelerate the adoption of new product, especially in situations that require users to change behaviors