Market Research and Insights
ANDlighten insights℠ & ANDgauge markets℠
Insights Generation & Market Testing
We listen; we seek first to understand then we design a research approach to inform decisions at hand.
We help clients build deeper empathy and understanding of consumers, customers, patients, suppliers, employees, stakeholders, and value-chain members.
We understand the importance of executive summaries and clear recommendations, backed by a detailed report. .
We expect the questions, 'so what?' and 'what next?'.
We love fieldwork, be it in an operating room, a waterpark, online or in a retail store. Observing and making sense of human behavior is definitely one of our things.
We are expert at creating quantitative studies that include open-ended questions that provide the why behind the results.
The idea of making the learning deployable within the organization is totally up our alley.
We create infographics and story boards to aid and abet the cause.
customized approaches to market research
Our wheelhouse is broad; here are the highlights
primary research methods:
in-person qualitative: ethnography, IDI, focus groups, journey mapping, in-context intercepts
on-line qualitative: survey, IDI, focus groups, communities
on-line quantitative: conjoint analysis, concept test, brand equity, A&U, source of volume, price sensitivity analysis
hybrid solutions: utilizing platforms that combine qual and quant methods perfect for agile development
secondary research methods:
social listening competitive analysis: conversation volume, sentiment and topics
environmental scan: topic specific, thought-provoking collection of market insights, drivers and analogs
market opportunity assessment: customized to specific needs
market players analysis: summary of competitors, prospective strategic alliances and/ or acquisition targets
ANDgauge markets℠ around the world
we deliver across the product lifecycle and customer journey:
define & segment target customers
define & understand competitors
inform, ideate, create, & test innovation platforms, concepts, and solutions
understand customer journey, inform channel strategy, reduce cost to serve
optimize portfolio/ sub brands
define/ create/ improve value, brand affinity
establish marketing claims
design/ improve UX / increase conversion rates/ decrease sales cycle
define market adjacencies, quantify size of prize, inform make, buy, or ally
market research that delivers on both the art & science of the craft delivering insightful conclusions and clear recommendations
agile in-market testing solutions
that allows teams to rapidly learn, adjust and move forward with conviction
the AND group supports companies in bringing innovative and disruptive solutions to market
we have built breadth and depth of experience executing in-market proof-of-concept experiments, site-evaluations and pilot tests
Our methods are highly useful for:
quickly determining which of multiple ideas has the greatest potential to scale
testing or refining the core elements of a new product, and/or product launch plan, to inform the final launch plan or to make a go or no-go launch decision
as a sales tactic to gain and accelerate the adoption of new product, especially in situations that require users to change behaviors and/or to prove intended benefits are achievable
for the development of meaningful and substantiated marketing claims and/or referral networks