MARKET RESEARCH

AND INSIGHTS

Added capacity, capability and creativity to help you meet short- and long-term objectives.

We listen. We seek first to understand, then we design a research approach to deliver answers and insights to inform decisions at hand. 

 We understand the importance of executive summaries and clear recommendations, backed by a detailed report. We expect the questions, 'So what?' and 'What next?'

The idea of making the learning deployable within the organization is also up our alley; we employ designers to create infographics and story boards to aid and abet the cause.

We are determined to ask, and have answered, the right set of questions to enable truth across all forms of qualitative and quantitative research. 

We are expert at creating quantitative studies that include open-ended questions that provide the why behind the results

We love fieldwork, be it in an operating room, a waterpark, online or in a retail store, observing and making sense of human behavior is definitely one of our things

We love to engage staff and hear their thoughts, observations and ideas. Depending on the circumstance, Voice of Employee can be just as important as Voice

of Customer

Our wheelhouse is broad, here are some highlights:

 

Voice of Customer

 

Journey Mapping

 

User Experience (UX)

 

In-Home, At-Work or

At-Play User Experience

 

Conjoint/ Value Analysis and Concept/ Product Testing

 

Brand Equity Study & Tracking

 

Ad/ Message Testing

 

Ethnography

 

Focus Groups

 

Segmentation Analysis and

Persona Development

 

Social Media and Shopper Analytics

Voice of Market and Market Modeling

We are determined to ask and answer the right set of questions

across all forms of qualitative and quantitative research.

Given much of our work is with companies who are focused on innovative and disruptive solutions, we have breadth and depth of experience executing in-market proof of concept experiments, site-evaluations and pilot tests.

Virtual or real-life, "make a little, learn a lot" testing is a proven approach to:

  • Quickly determine which of multiple ideas has the greatest potential to scale

  • Refine core elements of a new product, and/or product launch plan, to inform final plan or to make a "go, no-go" launch decision

  • Develop meaningful and substantiated marketing claims and/or referral networksMeasure customer benefits of solution; create case-studies
     

  • Refine sales tactics to gain and accelerate the adoption of new product, especially in situations that require users to change behaviors

We are a growth enablement and insights firm that delivers across qualitative, quantitative and hybrid research methodologies. Our team is a group of strategic marketing and insights specialists with a purposeful blend of analytical and conceptual thinking skills. We equally enjoy elevating insights into disruptive solutions and managing minute details to ensure high quality execution. 

IDEATION DESIGN

AND FACILITATION

Guidance and support in process of forming solutions, generating concepts, and defining product road maps.

CUSTOMER ADVISORY BOARD

DESIGN AND FACILITATION

Guidance and support in the process of forming customer advisory boards and facilitating board meetings.

Woman-Owned Firm

© Copyright 2020 the AND group

7500 Rialto Blvd, Bldg. 1, Ste. 250, Austin, TX 78735   

Tel: 512-401-7591