MARKET RESEARCH

AND INSIGHTS

Discover your internal

and external opportunities.

We are researchers, trained and experienced in our craft. 

We design, project manage and deliver insights and recommendations.

These types of studies are highly useful:

  • To test or refine the core elements of a new product, and/or product launch plan, to inform the final launch plan or to make a go or no-go launch decision.

  • As a sales tactic to gain and accelerate the adoption of new product, especially in situations that require users to change behaviors and/or to prove intended benefits are achievable.

  • For the development of meaningful and substantiated marketing claims.

SECONDARY RESEARCH REPORTING, AND

TREND SPOTTING

Market opportunity & sizing

Competitive assessments

Social media listening

IN MARKET

PROOF OF CONCEPT 

EVALUATIONS | PILOT TESTS

We are determined to ask and answer the right set of questions across all forms of qualitative and quantitative research.

We ask all relevant audiences and stakeholders - customers, influencers, suppliers, employees, management - the hard questions to tease out the pertinent information to turn exploration into discovery… and challenge into opportunity.

We help businesses determine how well-informed they are about their business and organization by asking a series of questions that determine -

 

  • What is known with confidence?

  • What is collectively accepted as known but may not be fully validated?

  • What is not known that is material information?

This creates the foundation to successfully

direct and operate the company,

division, product portfolio or brand.

We then co-develop a 'learning plan'… from which we, based on your unique objectives and budget, customize research methodologies to generate the highest level of actionable insights.

RESEARCH METHODOLOGIES

We design and execute research studies of a wide variety.

QUANTITATIVE 

Habits & Practices

Decision Hierarchy

Language Analysis

 

Segmentation Analysis

Target Marketing

 

Business Planning

Price Elasticity Analysis

Concept/Product Testing

Volumetric Forecasting

Product Mix Optimization

Advertising Effectiveness

Pre & Post-Launch Testing

Awareness

Decision Influence

QUALITATIVE 

Groups

Live or Virtual Focus Groups

Observational/Behavioral Studies

1:1s

Phone, In-home, In-store or On-site

Observational/Behavioral Studies

Ethnographic Studies

INSIGHTS

ACCELERATE OPPORTUNITY AWARENESS

 

The insights we discover are the driving force that turn your challenge into a tangible opportunity.

The AND Group accelerates the process of turning information into insight, uncovering the underlying causes of current performance, and getting to "business truth" faster.

We accelerate the decision-making process through the development of:

  • Strategic and comprehensive research

  • Balanced scorecards

  • Responsive work processes

  • Risk management design and oversight

With internal and external opportunities understood we help you unlock the potential of your company by turning insights into recommendations that will drive desired results. Be that –

  • Campaigns that will break through barriers

  • Accelerating product adoption

  • Enhancing productivity

  • Optimizing revenue growth for your business

 

And when appropriate, we help you institutionalize systems that ensure you are always working with the most relevant information; so that you can have confidence in the decisions you and your team are making!

IDEATION DESIGN

AND FACILITATION

Guidance and support in the process of forming new ideas and concepts.

CUSTOMER ADVISORY BOARD

DESIGN AND FACILITATION

Guidance and support in the process of forming customer advisory boards and facilitating board meetings.

Woman-Owned Firm