ANDlighten insightsâ„ & ANDgauge marketsâ„
Insights Generation & Market Testing
ANDlighten insightsâ„
customized approaches to market research including proven virtual qualitative methods
Market research that delivers on both the art & science of the craft delivering insightful conclusions and clear recommendations.
We listen and seek first to understand then we design a research approach to inform decisions at hand.
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We help clients build deeper empathy and understanding of consumers, customers, patients, suppliers, employees, stakeholders, and value-chain members.
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We understand the importance of executive summaries and clear recommendations, backed by a detailed report. .
We expect the questions, 'so what?' and 'what next?'.
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We love fieldwork, be it in an operating room, a waterpark, online or in a retail store. Observing and making sense of human behavior is definitely one of our things.
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We are expert at creating quantitative studies that include open-ended questions that provide the why behind the results.
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The idea of making the learning deployable within the organization is totally up our alley.
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We create infographics and story boards to aid and abet the cause.
We deliver across the product lifecycle and customer journey:
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define & segment target customers
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define & understand competitors
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inform, ideate, create, & test innovation platforms, concepts, and solutions
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understand customer journey, inform channel strategy, reduce cost to serve
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optimize portfolio/ sub brands
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define/ create/ improve value, brand affinity
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establish marketing claims
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design/ improve UX / increase conversion rates/ decrease sales cycle
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define market adjacencies, quantify size of prize, inform make, buy, or ally
Our wheelhouse is broad, here are the highlights
primary research methods:
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in-person qualitative: ethnography, IDI, focus groups, journey mapping, in-context intercepts
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on-line qualitative: survey, IDI, focus groups, communities, co-creation sessions
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on-line quantitative: conjoint analysis, concept test, brand equity, A&U, source of volume, price sensitivity analysis
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hybrid solutions: utilizing platforms that combine qual and quant methods perfect for agile development
secondary research methods:
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social listening competitive analysis: conversation volume, sentiment and topics
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environmental scan: topic specific, thought-provoking collection of market insights, drivers and analogs
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market opportunity assessment: customized to specific needs
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market players analysis: summary of competitors, prospective strategic alliances and/ or acquisition targets
we are committed to getting as much value possible out of every dollar invested
Discover more; check out our case studies.
ANDgauge marketsâ„
around the world
ANDgauge marketsâ„
agile in-market testing solutions
Allowing teams to rapidly learn, adjust and move forward with conviction.
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the AND group supports companies in bringing innovative and disruptive solutions to market.
We have built breadth and depth of experience executing in-market proof-of-concept experiments, site-evaluations and pilot tests.
Our methods are highly useful for:
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quickly determining which of multiple ideas has the greatest potential to scale
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testing or refining the core elements of a new product, and/or product launch plan, to inform the final launch plan or to make a go or no-go launch decision
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as a sales tactic to gain and accelerate the adoption of new product, especially in situations that require users to change behaviors and/or to prove intended benefits are achievable
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for the development of meaningful and substantiated marketing claims and/or referral networks
get plugged in to the newest testing solutions
Discover more; check out our case studies.
