The goal is to turn data into information, and information into insight.
Results-oriented problem solver with 14 years of experience in consumer research, marketing analytics and strategic planning, including three years at Nielsen BASES, five years in the Consumer Market Knowledge group at P&G, and four years at the advertising agency, Crispin Porter + Bogusky. Strong skills in qualitative and quantitative research design, execution and analysis, as well as volume forecasting. Expert at integrating data from various sources with solid business understanding to deliver actionable insights and drive good business decisions.
Evaluated and optimized sales potential of new and existing products for a variety of SC Johnson and ConAgra brands. Led consumer research, sales forecasting, customer satisfaction and pricing work on the Global Iams and Pampers brands. Provided strategic planning leadership for multiple Kraft brands, Old Navy, Domino's, Arby's and MetLife.
M.B.A - Marketing, Xavier University with high distinction.
B.S. - Marketing and Management Information Systems, Miami University, cum laude.
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