Strategy based on customer and market analytics enables businesses to hit the sweet spot with relevant, differentiated products and services.
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SUMMARY
Consultative and actionable approach to solving business challenges gleaned from 17 years of experience in data analytics, market research, marketing, sales and product development. Experience in consumer package goods including with General Mills, Quaker Oats, Coors and Nielsen. Business to business product marketing experience gained at Bose, (Professional Systems Division) and at Western Union (digital payments and card processing). Propelled successful business turnaround teams at Bose, Nielsen and Orange Glo.
SELECTED CREDENTIALS
Dynamic leader for product launches and business development at Bose, Nielsen and Quaker Oats. Managed complexity working with diverse brands including Big G cereals, Betty Crocker, Yoplait and Columbo yogurts, Hamburger Helper, Aunt Jemimah, Near East, Rice-a-Roni, Cap’n Crunch, Nature Valley, Orange Glo, OxiClean, Kaboom, Keystone Light and Blue Moon and goCASH.
M.B.A - McCallum Graduate School of Business, Bentley University with high distinction. Awarded Graduate Marketing Student of the Year.
B.A. - Berklee College of Music, Boston, MA, Magna cum Laude. Recipient of the Phil Woods Jazz Masters Award
IDEATION DESIGN
AND FACILITATION
Guidance and support in the process of forming new ideas and concepts.
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